Technical Tuesday-End of Year-What is Your Purpose in an AI World?
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I recently listened to a podcast featuring NVIDIA CEO, Jensen Huang. As most of you are aware, NVIDIA is the power behind AI chips. I was listening to get some insight into where AI is headed and the discussion about replacing workers was brought up. I have my own thoughts on the subject, but Jensen brought up an unexpected question that has quite literally changed my thinking about not just work, but my life in general. When posed with the question “Will AI replace the majority of the workforce?”, Jensen replied with this-”What is my purpose?” What is the purpose of my job? Is your job a task? Is your job following a set of instructions? Is your job solving problems? Or is your job to do a specific skill that YOU provide and tasks and following a set of instructions can just be part of that job? If you answered yes to only the first two questions, then yes, AI can and probably will take your job. If you provide a specific service, then you will use AI to do your task work to be more efficient and allow more time to provide your service. This poses the real question you need to be honest with yourself about in your business. Are you an order taker or are you a service provider? I spoke recently about adding value to your customers. So what is your purpose in your organization? If you are in the screen room, on the production floor, etc. your purpose should be to produce the best possible prints, in the most efficient way, so that your customers continue to be proud to wear your product. If you are the owner or a sales rep, your purpose is to provide value and solve problems for your customers. And in order to do that, you have to be efficient (AI does the tasks) and you have to think outside the box. I had to ask myself “What is my purpose in my job?” For me, my purpose is to educate, solve problems, and provide guidance that you can’t get anywhere else. It’s not to “sell” or take orders. Those are tasks anyone can do and they can and will be replaced. My purpose is to be there for those that value service over a task manager. So, today, ask yourself “What is my purpose ?”
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